Acquisition Mix
Lead Sources
Channel attribution, response speed and quality scoring.
Meta
1,240
leads · 84 funded
CPL
$28
ROI
3.8x
Google
980
leads · 76 funded
CPL
$36
ROI
4.2x
TikTok
642
leads · 32 funded
CPL
$22
ROI
2.4x
Realtor Refer.
318
leads · 58 funded
CPL
$0
ROI
8.6x
Call Transfers
412
leads · 48 funded
CPL
$84
ROI
2.9x
Direct Mail
226
leads · 18 funded
CPL
$42
ROI
1.8x
Credit Triggers
184
leads · 22 funded
CPL
$56
ROI
2.2x
Organic
296
leads · 24 funded
CPL
$0
ROI
12.4x
Time Until First Reply
Speed-to-lead intelligence by channel
Meta1.0 min · SLA 5 min
Google1.6 min · SLA 5 min
TikTok2.2 min · SLA 5 min
Realtor Refer.2.8 min · SLA 5 min
Call Transfers3.4 min · SLA 5 min
Direct Mail4.0 min · SLA 5 min