Acquisition

CPL / CPF & Marketing ROI

Cost-per-lead, cost-per-funded, and channel attribution.

CPL & CPF Trend

12-week trend

ROI Scorecards

By channel

Meta
1240 leads · 84 funded
3.8x
ROI
Google
980 leads · 76 funded
4.2x
ROI
TikTok
642 leads · 32 funded
2.4x
ROI
Realtor Refer.
318 leads · 58 funded
8.6x
ROI
Call Transfers
412 leads · 48 funded
2.9x
ROI
Direct Mail
226 leads · 18 funded
1.8x
ROI

Lead Source Performance

Cost, conversion & profitability by channel

SourceLeadsCPLFundedCPFConv %ROI
Meta1,240$2884$2,4106.8%3.8x
Google980$3676$2,2807.8%4.2x
TikTok642$2232$2,8405.0%2.4x
Realtor Refer.318$058$88018.2%8.6x
Call Transfers412$8448$3,12011.7%2.9x
Direct Mail226$4218$3,6808.0%1.8x
Credit Triggers184$5622$3,21012.0%2.2x
Organic296$024$08.1%12.4x