Revenue Engine

Sales Performance

ECR, conversion, response speed and revenue per producer.

Funded Trend

Units & volume MoM

Branch Leaderboard

By volume MTD

Dallas HQ
128 units · 81.2% PT
$56.4M
Phoenix West
96 units · 76.5% PT
$41.8M
Atlanta South
84 units · 79.4% PT
$35.2M
4
Tampa Bay
72 units · 74.1% PT
$30.1M
5
Denver
58 units · 77.8% PT
$25.8M
6
Charlotte
46 units · 72.3% PT
$19.6M

ECR by Producer

Effective contact rate, pull-through and revenue

ProducerBranchUnitsVolumeECRPull-ThroughAvg ResponseRevenue
JR
Jordan Reyes
Top performer
Dallas HQ28$12.4M38.2%84.1%1m 12s$412K
PN
Priya Natarajan
Top performer
Phoenix West24$10.8M35.6%81.7%1m 48s$386K
MW
Marcus Whitfield
Top performer
Atlanta South22$9.6M33.1%79.4%2m 04s$348K
SA
Sofia Alvarez
Tampa Bay21$9.1M32.4%78.8%2m 21s$332K
KW
Kenji Watanabe
Denver19$8.4M30.9%77.2%2m 44s$305K
AB
Aisha Brooks
Charlotte17$7.6M28.6%75.4%3m 02s$281K
EC
Ethan Caldwell
Dallas HQ16$7M27.8%74.1%3m 18s$264K
LP
Lina Park
Phoenix West15$6.4M26.2%73%3m 41s$248K